Verge consumer survey shows what tech companies are loved and disdained
The Verge completed a follow up survey to its 2016 survey on public perceptions of tech firms. Facebook lacked trust in 2016 and has fallen precipitously, while Amazon, adored in 2016, remains a public favorite. Microsoft is the must trusted tech company (75% trust it), followed by Amazon (73% trust it).
- 56 percent said the government should break up tech companies if they control too much of the economy
- 72 percent said that Facebook has too much power
- 51 percent said Google and YouTube should be split into separate companies
dis-rup-shun: What is surprising about the survey is that Apple is in the bottom half of companies discussed. Has Apple’s premium product positioning and pricing made it an elitist brand that does not appeal to the masses as do Google, Netflix, and Amazon? Perhaps Apple has become the Nordstrom’s in a Target world, where technology is now a lifestyle necessity of all but the most impoverished, and highly accessible brands are seen as providing great utility to society. Facebook, however, remains a powerful but disliked brand — a precarious position for long-term success.
Walmart readies answer to Amazon Prime
Walmart will soon launch Walmart + which is a fee-based loyalty program aimed to combat Amazon Prime. Amazon now controls 40% of online retail, Walmart.com controls 5%. Walmart is exploring perks for which it has a unique advantage, such as 1,600 grocery stores in the U.S. that could provide free delivery. Aside from free grocery delivery, the retail giant may be hard pressed to find other advantages its chain can offer over Amazon. Vox
dis-rup-shun: Amazon has changed the rules of shopping, with Sunday deliveries so successful that FedEx trucks are rolling down neighborhood streets on Sunday. To beat Amazon at its game, Walmart must not only offer equivalent one to two-day delivery, but must provide a product that so delights customers, as Amazon Prime Video does, that consumers will, as with Amazon, feel as if they are receiving something for free. Grocery delivery is great, but more of a necessity than a pleasure. Free ice cream delivery, or make it dessert delivery, could be a game changer.
AT&T TV: meet the new face of cable TV
AT&T has exactly eight video service offerings, and the newest is simply AT&T TV. The new service looks like a skinny cable bundle (just the major channels), is delivered over the Internet, and costs only $50 per month. The catch, however, is that a two year contract is required, and year 2 costs $93 per month before a plethora of add-ons. CNET
dis-rup-shun: The masses are cutting the cord and there are many, many streaming TV package alternatives. Hulu and YouTube TV are the early leaders with bundles that look like cable, but cost a lot less, and provide whole-home (multiple device) solutions. AT&T TV is a clever offering, in that it will appeal to those that believe they should join the cord cutting revolution, yet just aren’t sure if non-traditional providers will give them what they want. Enter AT&T with a promise to deliver the new TV dream while also providing a familiar pricing package full of expensive add-ons and increasing prices over a contract period. Once again, the company will churn the same user base that it recently churned from U-Verse to DirecTV.
Another one (SpaceX rocket) bites the dust
Elon Musk’s SpaceX lost another Starship that apparently buckled under pressure as nitrogen filled its tanks. This follows a series of failures of different types and parts of rockets as the company remains hellbent on getting reusable space travel ready for prime time ahead of competitors. CNET
dis-rup-shun: Every rocket failure can be seen as a setback, but should be seen as great progress towards achieving safety in space. Every failure, let’s hope, is one less that will occur with precious cargo such as humans, aboard. The stakes for winning space are very high and commercial space travel is one area of technology that American entrepreneurs are leading the globe.