Last Russian rocket ride

The last ride on a Russian rocket

The U.S. ended the Space Shuttle program in 2011 and since then has depended on Russia to ferry astronauts to the International Space Station. The price of a seat on a Soyuz rocket is $86 million. Today’s launch of Chris Cassidy is the last scheduled trip with the Russians, as the U.S. will turn to both SpaceX and Boeing to launch U.S. astronauts from U.S. soil later this year. Wired

dis-rup-shun: What would JFK say if we asked him how he felt about his space dream being outsourced to Russia? In the age of Trump and renewed nationalism, NASA is relying on the free market to renew the space program and again compete in the space race. While both Boeing and SpaceX have had their share of challenged test flights, the plan to send an astronaut to the ISS this year remains intact, with the Russians on standby to sell a seat “as needed.”

The Animal Crossing phenomena

Animal Crossing: New Horizons, a new version of a beloved Nintendo Switch game, was released on Friday, March 20. It sold an amazing 1.88 million physical copies in Japan in its first weekend, setting a record for Nintendo Switch content. In the rest of the world, the game has created so much social media buzz that many celebrities are joining in the discussion, fueling the excitement for the life sim game. Wired

dis-rup-shun: Now is clearly an exceptional time to immerse oneself in a game. What makes this game so intriguing? Perhaps it is because it gives players a new opportunity to live a sim life as they expect that real life should be — providing new opportunities to build skills, trade, interact and even recreate with others with outcomes following expectations.  Life is difficult when it doesn’t follow expectations, and retreating into a fantasy world where things are the way they should be is comforting  — until you stop playing.

How to help your car shelter in place

Your car was built to drive. It was not designed to sit in the garage or driveway for weeks. Keeping the battery charged is the primary concern, and running the car for 20 minutes per week keeps up the charge and keeps lubricants circulating throughout engine, steering and brake systems.  Cleaning all interior surfaces with a mixture of water and rubbing alcohol will make the vehicle ready for post pandemic use. Wired

dis-rup-shun: Sheltering in place has temporarily decreased air pollution in major cities, and given Mother Earth a little reprieve. It has also decreased the time spent and stress created by commuting in heavy traffic. Will our societies have a different outlook on daily routines post-pandemic, encouraging more work from home and less resource wasted on getting knowledge workers to an office location where they may sit, isolated in cubicles, working on a computer?

Drop a line to Asia

How do you keep the Internet infrastructure across the globe working, especially with a spike in demand caused by the coronavirus pandemic? Answer, you run a new cable connecting the U.S. mainland to Taiwan. Google has gained approval by the U.S. Department of Justice to run a sub-sea fiber optic cable to Taiwan, citing increased demand. CNBC

dis-rup-shun: We are all extremely dependent on the Internet for work, for shopping, for entertainment and for communication. But just who owns the Internet, builds and maintains it? There are a number of articles that answer the question, but many companies own, operate and charge tolls for its use, and one of the big players, of course, is Google. While Google bashing has become en vogue due to aggressive use of personal information, it is important to remember that Google’s sale of your personal shopping and political preferences generates the revenue that pays for the cables on the sea floor that enable you to WeChat or Facebook across the globe for “free.”

Nintendo Switch nearly unobtainable

Nintendo Switch hotter than toilet paper

And that is a compliment. The wildly popular game Animal Crossing has added to the frenzy to find the hand held game device which is in short supply. Buyers have gone online to Craigslist and eBay to find devices. “I found someone selling a Switch with a roll of toilet paper and a mini bottle of hand sanitizer for like 720 dollars,” Jennifer Baik, 24, said. “I was like what’s more valuable here, the Switch or the toilet paper?” Charlotte Observer

dis-rup-shun: Online games and gaming devices are COVID winners. While game research Interpret doesn’t have the data, one can expect that many old XBoxes, Nintendos and PlayStations have been dusted off and once again have become part of the daily experience. One could track pricing of second hand games to see if their prices have increased in the past two weeks.

Solve TP shortage — don’t use it

Bidet manufacturer Tushy is facing a 10x increase in demand for its product , a simple, DIY bidet attachment to the toilet. The attachments are about $100 and eliminate the need for toilet paper. The CEO says that given Americans’ reluctance to embrace, like other parts of the world, the bidet, our society flushed 15 million trees down the toilet each year.

dis-rup-shun: Another COVID winner — the bidet. From an environmental perspective, adding a bidet seems like the responsible thing to do, even without a global pandemic, unless, of course, you are in a region where the value of water is greater than the value of paper. Again the question is, how well will these COVID winners due when this is over? Expect long-term gains from higher awareness of companies such as Tushy.

Sex toy and condom sales skyrocket

Sex toy manufacturer Lelo is reporting a 40% increase in sales and online pharmacies are reporting a doubling of condom sales. Experts are mixed on if the pandemic will lead to a large number of conceptions as past crises have. WiredUK

dis-rup-shun: Let’s just hope that the increase in sexual activity does not get mixed up with the spike in use of Internet video conferencing, or a new online amateur industry will be born.

Best work at home laptop games

For people who are living on their laptops and looking for a little diversion between conference calls, CNET offers a lineup of the best games that can be “snacked” — that is, enjoyed in short sessions without requiring hours of indulgence. Top suggestions are: Deep Sky Derelicts, Disco Elysium, Fortnite, Blade Runner, Thimbleweed Park.

dis-rup-shun: Games that help us interact with people are probably the best diversion, especially for those sitting alone in their own home or apartment — isolated from coworkers and loved ones. On the other hand, perhaps games that connect us with other people are even more important for those trapped at home with loved ones!

Spotify enforcement spoiling family sharing

Spotify enforcers are out to limit family plans to single household

Spotify appears ready to enforce its family plan agreement terms requiring that all family plan users reside in the same household. The company is asking users to confirm their addresses. Apparently the company plans to increase its revenues from its existing customer base by eliminating sharing across households. TheVerge

dis-rup-shun: If the Spotify police are successful at extracting more revenue from existing customers, Netflix, Amazon and streaming services could follow, but for the fact that we are in the early days of a years-long streaming video service subscriber war. Less successful streaming music services such as Amazon Music can leverage Spotify’s policy to entice youth and college students with no income to try alternative services with various new benefits and cast Spotify as the stuffy service for parents and older people. Be careful, Spotify, consumer sentiment can change in a heartbeat.

Alexa turns to humans to get smarter

Amazon will turn to humans to give them the opportunity to answer questions that Alexa cannot. Using a wiki-like crowd sourcing model, people will receive points for answering questions which will then be audited by algorithms and some human fact checkers for authenticity and accuracy.  CNBC

dis-rup-shun: Amazon’s Alexa technology enjoys nearly double the market share of Google’s, according to Canalys. If you have used Alexa, you know that despite an amazing number of skills and integrations with other devices, Alexa frequently does not have the answer to even basic questions. Google Assistant, on the other hand, has Google’s search engine and almost always has answers. If only Alexa would use Google to search for answers. Amazon would be well-served to outsource Alexa’s search functions to a third party such as Bing that may be perceived as less of a competitor, then perhaps regulators would perceive Big Tech to be encouraging competition.

Is Nintendo Switch a serious fitness contender?

Nintendo’s RingFit game for Switch comes with an exercise ring and a leg strap. To win the game, the player must perform a series of fitness challenges to defeat enemies and slay an evil body building dragon. The game debuts October 18th. TechCrunch

dis-rup-shun: On the heels of Peloton and the rise of connected fitness machines, Nintendo provides the un-machine for connected fitness. For a fraction of the cost of connected bikes and treadmills, game lovers can immerse themselves in fantasy and get fit. If Nintendo can support this fitness game with diet plans, workout clothes, online communities, and even healthy snacks, it can build yet another Pokemon Go-like franchise around the title and contribute to the health and well-being of its customers.

Amazon’s hardware event follows Apple’s

Amazon continues to grow its arsenal of devices, building a larger product line on top of Alexa. And just like Apple, the company has its big reveal party of new products in September. Expected this year are more Alexa powered devices, including a wall clock. CNBC

dis-rup-shun: In a few short years, Amazon’s Alexa business has become an important engine of the company, beating even mighty Apple to the dominant position of voice standard in the home. Understanding the business model of Alexa is more difficult. Consumers are not purchasing products via voice, and search via Alexa is a poor experience. The business of data mining — knowing what songs people like, how often they are home, and what recipes they are preparing — is of incalculable value to Amazon. As Amazon competes for advertising and shopping revenues, Alexa provides a constant stream of consumer information from thousands of devices that are “listening.”