Helicopters catch rockets and return to Earth

Can Amazon’s Rekognition software read a poker face?

Amazon’s AI team claims to accurately detect fear through facial recognition. The Amazon technology, called Rekognition, can provide readings at the cost of $.001 per image. A study of 1000 images, however, suggest that facial expressions do not reliably provide insight to true emotions. Wired

dis-rup-shun: The survival of the human species relies, in part, on people being able to mask true emotions. Amazon’s software likely accurately detects the emotional message on a person’s face, but not their true state of mind. Some people are wracked with fear every day as they enter a school or office building (or return home), so fear detection may not be as valuable as Amazon hopes, but nonetheless, the technology has many possibilities.

Recovery: the key to the new rocket industry

Launch company Rocket Lab is developing a process for slowing down rocket engines after they fall back into the atmosphere, and grabbing them with a helicopter before they fall into the sea. This is one of many recovery solutions being developed by a host of companies including BlueOrigin (first to land a launcher), SpaceX (lands rockets on platforms in the ocean), United Launch Partners and the German space agency (using a helicopter). Wired

dis-rup-shun: Rocket launches are becoming almost a weekly occurrence, and the importance of space craft to defense, communications, science, politics, and eventually, passenger travel, is increasingly evident. Reusable rockets change the economics of space travel, enabling regular and routine launches. The space companies are on the cusp of making rocket reuse standard operating procedure and that will be the tipping point of this new industry.

Connected swim goggles

Form has released swim goggles that project statistics on the lens in real time, giving you timing on each of your laps and determining what stroke you are swimming. The unit can be synced with your smartphone to connect you to the community of swimmers comparing stats on personal performance. Wired

dis-rup-shun: With connected diapers and connected shorts available, swim goggles are a natural. Consider this device an extension of health and wellness wearables, and a niche extension of the quantified self market is created. According to Statista, 27 million people swim for exercise in the U.S. in 2017. 55.9 million run regularly, according to the same source. Logic says the total addressable market for smart swim trackers is about half or less than that of the running trackers. KBV Research estimates the growth rate (CAGR) for fitness trackers to be 18%, making it a decent niche product category.

Scoop raises $60 million for carpooling

Scoop is a carpool coordination app designed for employers to offer scheduled rides for employees. This round of funding, led by Activate Capital, takes the company’s funding to over $100 million.  TechCrunch

dis-rup-shun: In a super tight job market, stacking on extra perks can give an employer a slight edge. Enabling employees to arrange a ride, potentially paid by the employer, is a nice extra, but will it hold up when today’s hot market slows down? Match.com should acquire Scoop so that employees can attempt to find a match while commuting.

Smart appliances make purchase decisions

Smart home as shopping platforms

A new report (for purchase) from Business Insider reports that people are using their smart speakers to perform research about products, but not to actually purchase products. The report predicts the smart refrigerator will be the food control center of the home — informing grocery shopping and food delivery. The report covers the strong alliance opportunities between smart appliance makers (that will order goods) and consumer products providers (that will supply the goods ordered by connected appliances).

dis-rup-shun: Dis-intermediation of traditional supply chains is coming. Washing machines and refrigerators sold through Amazon will be delivered with, guess what, automatic links to Amazon.com, pre-configured with your Amazon.com account, to order detergent, milk, eggs and soft drinks from Amazon.com. Who should worry? Appliances makers, grocery stores, and BestBuy.

Find my iPhone works for AirPods

If your AirPods are missing and still powered and still within range of your iPhone, you can use an app to find them. CNBC

dis-rup-shun: The beauty of the connected economy is the ability to bail yourself out of dumb moves — many have found phones in backseats of moving Uber’s, golf courses, under the bed covers, and in the possession of thieves with a quick search from a friend’s device. AirPods, one of the most likely devices to be lost, can be found if they are in Bluetooth range, but unfortunately that is less than about 300 feet, so success may be limited.

Four rocket companies vying for critical Air Force contract

Submissions are due this week for bidders for 24 launches for Air Force surveillance rockets which will take place between 2022 and 2026. Two of four big bidders will win the contract in 60%/40% split. Bidders are United Launch Alliance (Boeing and Lockheed Martin), SpaceX (Elon Musk), Blue Origin (Jeff Bezos) and Northrop Grumman. The contest has very large implications about the future of the U.S. space program as well as the welfare of the competing companies. ArsTechnica

dis-rup-shun: This contest pits traditional aerospace contractors with deep government ties with tech company startups. The traditional contractors have a great deal to lose, as they are not focused on the private space business and have few other customers besides the military establishment. The tech upstarts have focused on more economical rockets and lower cost crafts, giving them a potential advantage, and meaning that they will have great influence on the future of space — both government and private funded. Expect one incumbent and one startup to win the contract, providing both low-cost innovation and trusted providers on the job — likely United Launch Alliance and SpaceX.

The Four: The Hidden DNA of Amazon, Apple, Facebook and Google

Scott Galloway’s book on “the Four Horsemen” offers a candid look at the actions and power of the tech giants, not afraid of offering strong opinions, and praising the companies for their impressive accomplishments. The NYU Stern Marketing professor has long been a student of the companies. Huffpost

dis-rup-shun: To consider the unchecked power of the big four is sobering — why have these companies not been subject to more regulation? On the other hand, each of these companies has played an out sized role in making the fantastic tech-powered world we live in today. Where would we be without them. Expect a significant amount of restrictions and regulations to be placed on at least three of these companies, Facebook, Amazon and Google, over the next two years as their power has become too large to overlook.