California data privacy law enacted

California data privacy law started yesterday

California has now enacted the California Consumer Privacy Act, a law requiring any major company operating in the state to allow consumers to opt out of having data sold to third parties. While enforcement is difficult, the fines for violators are very large — $2,500 per user per data item. Wired

dis-rup-shun: This law is the first of its kind in the U.S. and is long overdue. Other states will likely follow suit, adding pressure on the U.S. Federal Government to pass a similar, and possibly more comprehensive law, making it easier for businesses to comply. The law is similar to Europe’s GDPR, but falls short of the ideal model in which a common data dashboard can be accessed to enable consumers to specific what, when and how data can be used. Expect strong evolution and development of nationwide data privacy laws in 2020, thanks to California’s leadership.

Virtual fitting rooms coming to retail

Former Walmart CEO Bill Simon predicts that retailers will lean heavily on technology to further differentiate brick and mortar stores — seeking to maintain an edge on online retailers. One such technology will be the ability to scan any item into a smartphone and virtually try it on. CNBC

dis-rup-shun: Competition makes things better, and we are already seeing the brick and mortar retailers that survived fallout from the Amazon Effect make shopping better with offers such as same day curb-side pickup (Target), and more knowledgeable sales clerks (Best Buy). Better in-store experiences, including great displays, elegant and inviting spaces and cleaner, better lit interiors are benefits. By using better technologies, including holograms, digital signage, Bluetooth beacons, apps and augmented reality, retailers will make certain that the shopping experience is a remarkable experience, and no less convenient than online stores.

Will authentication apps become common in 2020?

Authenticator apps are third party apps that provide a second method, in addition to your password, to secure your applications. Because text messages occur outside of the tightly secured infrastructure of your network providers, third-party authenticators are more secure. A number of leading providers are Google, Microsoft, Authy, LastPass, and DuoMobile, and there is a good chance you will be using one by the end of the year. Gizmodo

dis-rup-shun: Authenticators are important and a welcome addition, but still a bit clunky to use, and they don’t fix the problem of having to remember dozens of passwords for different accounts. The problem of authentication, however, is being addressed rapidly, and access programs will continue to improve. Bad actors, of course, will move just as quickly as tech innovators and will find ways to break new authentication tools — a reality of the digital age — and assurance that the data security and authentication industries are solid growth industries.

What to expect in smartphones in 2020

Phones will continue to get more expensive, according to CNET as faster charging, better CPUs, higher resolution cameras, and foldable screens find their way into new devices. The question is if foldables will catch on, or be a passing fad.

dis-rup-shun: What we do know is that 5G networks have not been ready for prime time, but that will change by year end and blazing speeds should be perceivable to people who live in major metropolitan areas. This will be a reason to upgrade, and will lead to strong new phone sales in H2 of this year. With higher resolution cameras and blazing fast 5G, expect everyone to be a photo journalist, sharing even more photos and especially more videos, as the hybrid still/video snapshot becomes even more like a video.