Google changes the ad game, again

Google requires all advertisers to provide identity to consumers

Google is making a major change to online advertising, requiring all advertisers to provide their identity and country of origin for any consumer that clicks “Why this ad?” button. All advertisers will be given 30 days to comply with the same disclosure that Google has required of political candidates since 2018. CNBC

dis-rup-shun: It is very gratifying to see new CEOs such as Google’s Sundar Pichai join Microsoft’s not-so-new CEO, Satya Nadella, do logical and smart things to make their companies better industry leaders. Maybe Zuckerberg will get inspired to polish up his company’s tarnished reputation, and take a leadership position in the right direction.

Apple releases cheap but powerful iPhone

Apple’s iPhone SE is out this Friday, and while Apple has not made much noise about it, it is a powerful offering at $399. For less than half of the flagship iPhone 11, one can get the same processor, much of the same camera technology (no zoom or wide angle) in what is an iPhone 8 case. Battery life is shorter, but if you charge daily, no big deal.¬†CNBC

dis-rup-shun: Why is this a big deal? Apple needed to beef up its low end to ward off growing rivals from Korea and China that are offering amazing functionality for less. Also, in the post-COVID-19, yet-to-be-named recession we are now in, plopping down a grand for a new device will be a low priority. As long as you are not ashamed by your smaller screen, you can replace your old or broken phone without breaking the bank.

WAH desk injuries? Get a massage gun

One side effect of sitting at your desk for inordinate hours is aches and pains in the back and butt. Percussive massage guns are an increasingly important work at home tool, along with large monitors, standing desks, and back lighting for web conferences. There are a variety of massage gun models for different conditions. Jen Reviews

dis-rup-shun: Working at home, if you are not home schooling, raises efficiency and output for most knowledge workers. It also required that people learn when to leave the office. For many, the result is 14 or more hours in the desk chair, especially since our social lives often take place from the same seat. Post sheltering massage businesses should see a surge in demand, but until then, massage guns and Peloton workouts will sustain us.

Smart homes learn by listening

Carnegie Melon University and Apple are partnering to develop Listen Learner AI technology. Listen Learner is an AI based technology that enables smart devices in the home to identify sounds and attach them to an action. For instance, jingling of car keys might signal to your home that you are leaving and you want to put your home into an away mode, with lights off, temperature in save mode, and the alarm system activated. To train smart systems to recognize those sounds is a tedious process, but Listen Learner technology tries to guess and asks you, verbally, to confirm. This process is much more convenient for home owners and more likely to succeed. TechCrunch

dis-rup-shun: Despite people’s fears of big brother listening, audible AI technologies are pushing ahead. Expect home security systems to depend less on your arming them as they learn to recognize motion and sound patterns and decide, mostly correctly, when it is time to arm. The applications for seniors are very promising. If your home recognizes the sound of the front door opening and doesn’t “hear” a return, it could notify caretakers. Or if it senses the sound of a fall, it could take immediate action, perhaps saving a life.


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