Rivian transforms the pickup truck experience

Rivian R1T is the shape of trucks to come

What’s a Rivian? It is an all electric pickup truck that is larger than a Ford Ranger and smaller than an F-150. Like the future of electric vehicles, it is powered not by one central engine and drive train, but by four electric motors linked directly to each wheel, resulting in a simpler design, more space in the cockpit, and regenerative breaking which means that the vehicle progressively slows as you back off the accelerator. The Rivian comes in three different battery range options, adjusting price and time between charges to meet particular needs. CNET

dis-rup-shun: The electric future is arriving quickly, with many exciting offerings arriving in 2021. It seems like the most excitement is with trucks, including the new Electric Hummer, the Rivian, and the Tesla Cybertruck. But trucks are where auto makers earn a profit and where many electric options will be offered.

Netflix implements price increase

Netflix announced a price increase of around $1 for each of its plans. These new prices will show up on customer bills in the next two months. Shares of Netflix and competitor Disney were up on the news. CNBC

dis-rup-shun: It has been discussed many times that the current streaming economy doesn’t add up — to win more subscribers, streamers have to create and acquire very expensive premium content — which must be subsidized by other profitable business units.  Unlike Disney, CBSViacom, AT&T and others, Netflix does not have theme parks, wireless services or a large catalog of syndicated shows. Expect Netflix to continue to raise prices and live in the area defined as “cheaper than cable, but more than it used to be.”

Advertising recovery buoys Alphabet, Pinterest and Snap

Google parent Alphabet posted better than expected earnings across all of its operating concerns, driving its share price up 7%, and confirming that advertising has rebounded from its early-COVID-19 pullback. Meanwhile, other Big Tech failed to impress Wall Street, resulting in a decline across the tech sector. Apple’s sales figures for the iPhone 12 are not included in the past quarter’s less than interesting results. Twitter’s stock was down on strong performance but disappointing new user acquisition. Facebook stock was also lower on a decline in users, and Amazon’s growth expectations did not exceed what has already been recognized as the target range of up to 38%. CNBC

dis-rup-shun: In what continues to be two sides to the same COVID-19 coin, online sales and advertising continue to surge, even as retail, restaurant and service businesses gasp for life. Cash continues to flow through the online economy, creating demand for knowledge-worker jobs and providing disposable income to be spent on food and consumables, if not the latest fashions and hottest new restaurants.

Bose Tempo audio frames: sunglasses that talk

For $250, you can own Bose’s Tenor, Soprano or Tempo audio framed- sunglasses. These stylish sunglasses enable you to listen to music, take calls or talk to Siri without fumbling for AirPods or extracting your phone from your pocket. For those times, like riding a bike, when you want entertainment but don’t want to block outside noise, an audio sunglass frame may be the solution. CNET

dis-rup-shun: What could be better than discreetly listening to music, conference calls, or podcasts while running, walking, biking or skiing? As we humans continue to believe in the myth of multi-tasking, tools that help us be two places at once are invaluable, and at this price, these frames are worth a try.

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