Cracking Amazon’s Choice

Trying to understand Amazon Choice

Amazon.com features products in each category called “Amazon Choice.” Wired tries to figure out what it takes to nab the Choice label, as this spot drives staggering volumes. Choice products are not the most or least expensive, and they can change quickly. For those that shop using voice commands and a smart speaker, Choice makes voice shopping easier.

dis-rup-shun: Cracking the code behind seemingly arbitrary Amazon Choice picks is tough, but it is clear that the company is a master of psychology, understanding that consumers want lots of choices AND are overwhelmed by too many choices and need a recommendation. Why not offer both? Differentiation has always been the key to sales success, and never before has it been so important.

Ring adds more smart lighting

Ring, an Amazon company, has released a new line of outdoor lighting that uses motion sensors, Wi-Fi, and connects to a home hub. The “smart” occurs when a motion sensor detects movement, turns on the light, and activates a camera, and vice-versa. The lighting additions complement the company’s offerings of doorbell, cameras, and security hub and sensors.

dis-rup-shun: The biggest growth in the smart home market is coming from point solutions, such as Alexa, Ring, Hue, and smart locks. These devices present a simple and affordable value proposition. Consumers get it. The billion dollar question is, can these point solution sellers surround their hits with layers of products which, voila, create a system that merits monthly subscription fees? The answer for Ring and Alexa appears to be yes, as they are tirelessly adding to their ecosystems in a Legos or Garanimals manner, increasing options, value and revenues.

Stanford prof launches 105 satellites 

The KickSat-2 project (2 for second attempt), a project born at Stanford with the support of Cornell, launched 105 tiny, cracker-sized square satellites from the International Space Station this past March. The tiny satellites are in low orbit and communicate with one-another and with a base station on Earth. TechCrunch

dis-rup-shun: Nano satellites are small, less expensive, and specialized in function. Corporations and organizations that prefer a private communications device could become users of this technology in the future. Who needs a personal satellite? There was a time when people thought mobile phones were just for special people.

Trade war spurs Chinese semiconductor business

As the U.S. government’s fight with China’s Huawei has resulted in starving the company of many technology components, China is pushing hard to accelerate its own semiconductor industry. CNBC

dis-rup-shun: The impact of the escalating trade wars, regardless of being quick or drawn out, will undoubtedly change the global economic mix, as China commits to never being in this position again. The trade wars will make for a stronger, more independent China that will begin to demonstrate its strength in 24 to 36 months with its own technology breakthroughs.

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